Building a brand for Augmented Reality that feels grounded in the real world.

Superspatial is developing AI-powered characters that let people explore history, culture, and physical places in entirely new ways. The challenge was creating an identity for a product built around emerging technology without relying on the visual clichés that have come to define AI.

Instead, I developed a restrained visual system inspired by technical manuals, modernist typography, and scientific instrumentation. Structured grids, a minimal grayscale palette, and carefully placed accents of orange and blue create a sense of precision while leaving room for the product itself to take center stage.

At the heart of the identity is an aperture-inspired mark that suggests a portal, a lens, or a point of discovery.

The system extends across the brand, motion language, and website, creating a cohesive foundation for a platform designed to help people experience the world through a new dimension of interaction.