Designing the user interface for the Avid Marketplace.

I'd been using Pro Tools for years before I had the chance to help design it. My primary focus was the Marketplace, which let musicians discover and purchase plugins without interrupting their workflow. I also designed the Artist Community and Customer Care portal, working closely with product managers, UX, and marketing throughout the project.

Being both a designer and a longtime Pro Tools user gave me a practical understanding of the workflow, making it easier to focus on keeping the experience simple and out of the way of the creative process.