Designing the user interface for the Avid Marketplace.

As a musician, working with Avid, the creator of ProTools, was a thrill. I designed the UI for the Avid Marketplace, Avid Community and Avid Customer Care portal.

I developed components to be used throughout in order to create a cohesive look and feel as users browse products within their digital audio workstation and share their latest work to the Artist Community.

For this project I worked closely with the product and marketing teams to ensure far-reaching business objectives were met at every stage. The result was a seamless user experience, bridging each product and platform in one cohesive ecosystem.